
28th August 2026
What is the AI shelf? And should we be 'stocked' on it?
What is the AI shelf? And should we be 'stocked' on it?
Have you heard of the "AI shelf"? Associate Director and Lead of Digital Communications and Design, Ashlie Allen, explains why AI answers, presented to us as fact, often come from a surprisingly narrow (and not always credible) slice of the internet, and what that means for brands trying to be seen and trusted online.
















