
27th August 2026
Trust didn’t make Burnham PM, personality did
Trust didn’t make Burnham PM, personality did
Andy Burnham just proved our new report right. Because trust didn't make him PM. Personality did. This month's This Campaign Matters, written my our Head of Campainging & Influence Sophie Woollands, looks at why, and what it means for anyone trying to build real influence, not just social media views.
















