
24th August 2026
What if PR has been measuring the wrong thing?
What if PR has been measuring the wrong thing?
In a recent op-ed from our own Luke Jones, published in PR Moment, he asks a question the industry doesn't like sitting with: do we still understand what good communications looks like? Drawing on Woodrow's Influence Economy report, Luke unpacks why Andrew Tate outranks the Pope on influence, why a potato-tossing Prime Minister can out-compete a World Cup semi-final for attention, and why trust and understanding have quietly become two very different currencies.
















