Sam brings nearly four years of experience in media relations, helping clients enhance corporate reputations, secure media engagement and shift narratives. 

His expertise in media relations and advocacy campaigns has secured high-profile interviews for CEOs, founders and government officials. He has played a key role in spotlighting UK fraud for financial media, promoting tourism to emerging markets, and driving investment into conflict zones. 

Sam was a pivotal part of the AdvantageUkraine campaign, helping attract foreign direct investment amid the war with Russia. He also managed the press office for the Country Land and Business Association, securing extensive media coverage advocating for farmers and rural communities.