Our tailored campaign amplified the transformative influence of Medtronic's digital and robotics products on the lives of surgeons, hospitals, and patients. This came in the context of a public health crisis, as surgery waiting times faced historic pressure with post-pandemic waiting lists at an all time high.
Our strategy, for America's leading MedTech company, championed the power of storytelling in a highly technical space, making Medtronic's narrative resonate with a wider audience.
We conducted in-depth stakeholder interviews, comprehensive competitor benchmarking, and media audits, setting the stage for Medtronic to engage in critical industry conversations. We framed a human-centered narrative that showcased how Medtronic's marriage of data, AI, and robotics could drive innovation in the OR and broaden access to quality healthcare.
Medtronic went on to receive national news coverage on its innovations in healthcare. The company spoke with increased clarity and confidence at a series of vital conferences and sector summits, and received industry recognition for their contribution to surgical robotics. Our efforts fortified Medtronic’s position as a trailblazer, shaping the future of surgery.
In the darkest depths of the Covid-19 pandemic, a silent crisis emerged. More than 100,000 seafarers, hailing from over 175 countries, were stranded aboard their ships. This unseen humanitarian catastrophe put both the global supply chain and the dignity of seafarers at risk. In response, Woodrow and the International Chamber of Shipping (ICS) launched a campaign with the aim of gaining 'key worker' recognition for seafarers.
Our strategy combined compelling storytelling with persuasive data, humanising this crisis through international media outlets. Major tactics included a #HeroesAtSea day and an open letter to Amazon's Jeff Bezos. We coordinated a global horn sounding of the world’s shipping fleet.
This initiative reached its apex with a virtual summit hosted by the UK, attended by other maritime nations.
The campaign catalysed sweeping global change. The UN Secretary General and the Pope publicly called out the plight of the seafarers. Media coverage spanned over 7,000 pieces across 91 countries, from the Financial Times to BBC and Bloomberg. As a result of our campaign, over 50 countries began recognising seafarers as key workers. The International Labour Organisation enforced seafarer rights, and over 400 organisations, including Shell and the World Economic Forum, committed to prioritising seafarers for Covid vaccines.
In 2022, Choose Love, Europe's largest grassroots aid distributor, partnered with Woodrow to counteract the UK Government's plan to deport asylum seekers to Rwanda. Amidst the harmful rhetoric and daunting policies, our task was to spotlight the harsh realities migrants faced and spark public opinion towards positive change.
Through the eyes of refugee support workers, legal experts, and those directly affected, we saw a truth often obscured by the political clamour. Amidst fear-inducing rhetoric, the genuine human stories and real statistics about migration were fading into the background.
It became our mission to steer the narrative back to the human heart of the crisis.
We braced ourselves for a long-haul legal battle when the first planned deportation flight was grounded on legal grounds. As a response, Choose Love took an unprecedented step, funding Asylum Aid's legal challenge against the government in the High Court. We made sure the world heard about this crucial fight - using insights from parliamentary debates to steer our strategy.
We secured heartfelt stories and hard-hitting facts in major publications, on TV, and on radio. When the High Court ruled against the deportation flights, none left the UK - a testament to our efforts to shine a light on the human cost of such policies. We helped bring attention to the essential safeguards required to protect individuals, and it seems our efforts have put a significant roadblock in the implementation of these unjust policies. Today, deportation flights remain grounded.
In the face of an escalating need for clear, accessible ESG information, ESG Book emerged as a new contender. Armed with proprietary data, and led by a former Head of Sustainability at HSBC, this fledgling brand is connecting investors with companies, providing transparent ESG data for over 50,000 corporates in real-time. ESG Book wanted to extend its reach across the financial services, and become the prominent voice on a more sustainable and transparent future.
Emphasising the human aspect of ESG data, our strategy promoted transparency and comparability. Leveraging the CEO’s extensive expertise and unique perspective on sustainability, we mapped out a calendar of thought-provoking opinion pieces and strategic media moments. By unveiling compelling data stories that exposed the environmental impacts of corporations, markets, and countries, we sought to inspire meaningful change.
Our strategic communications led to ESG Book securing features in the Financial Times, CNBC, Reuters and Bloomberg. This visibility played a pivotal role in ESG Book’s successful $40 million Series B funding round. Today, ESG Book has expanded its reach, partnering with financial powerhouses like Bridgewater, HSBC, IFC, State Street and Allianz. It continues to onboard clients from across the financial services industry, affirming its role as a leading resource for ESG information.
The Ever Given’s mishap wasn't just about the ship that held up your latest online shopping delivery. This globally watched incident in the Suez Canal saw Woodrow stepping in immediately to navigate the media wave.
Amid the memes, headlines and late-night comedy skits, we saw a chance to highlight the unseen heroes who keep our global trade system running: the seafarers.
We urged the industry to transform this spotlight from a logistical hiccup into a meaningful narrative about the people who ensure our shelves are stocked.
Instead of seeing this as a mere inconvenience for the transport industry, we framed it as a platform to spotlight the invaluable contribution of the seafarers.
The strategy wasn't just about answering the 'when' - we wanted to spotlight the 'who'. We worked to integrate the compelling human stories of the seafarers into the wider narrative, giving a voice to those who are usually behind the scenes.
At a time when the world's media attention was laser-focused on the Ever Given, every major news network was in search of a trusted voice and a fresh perspective. Through ICS, we provided both.
Over the span of a week, we held daily briefings with media networks and publications, weaving in the human narratives behind this logistical mishap.
By consistently enriching the conversation, we ensured ICS was seen as the go-to authority during the crisis, always directing the spotlight towards those who mattered most – the seafarers. These stories brought a sense of human relatability to a global event, morphing a shipping mishap into a tale of human resilience and dedication.
When COVID-19 began to rapidly spread across the globe, Somalia was teetering on the brink. A country where access to basic healthcare was already a privilege, the pandemic threatened to turn it into an unfathomable catastrophe. Desperately limited medical supplies coupled with disrupted global supply chains painted a grim picture.
It was against this backdrop that the Hormuud Salaam Foundation partnered with Woodrow, aiming not only to provide urgent aid but also to inspire much-needed international support. As the country’s first public oxygen plant opened its doors, it marked more than a pivotal moment in the nation's fight against the virus; it was a beacon of hope in a time of despair.
Recognising the urgency, Hormuud Salaam Foundation intervened, financing lifesaving equipment and establishing the country's first public oxygen plant. But they knew this was just the beginning. To effectively combat the pandemic, Somalia required the global community's support.
The Foundation's CEO addressed the international media, transforming the plant's inauguration into a platform to highlight Somalia's healthcare crisis. With powerful visuals, we reached out to the world through Reuters, BBC, and other global outlets. We placed an opinion piece by the Somali health minister, underlining the need for international support.
Our campaign struck a chord. With hundreds of pieces of coverage and influence across policymakers locally and internatioanlly, the call for help was heard. It led to renewed commitments from donors and Western governments. In a time of crisis, the Hormuud Salaam Foundation managed to turn the tide, saving thousands of lives in the process.
The stakes were high for PROPER Snacks. As they geared up for a major transaction that would solidify their position as Europe’s largest healthy snacking company, it was crucial to ensure a smooth transition. Many of their team members had been with the company since its fledgling days, making the handling of internal communications a delicate task. Amidst this, the need for a comprehensive plan to avoid premature leaks of the news was paramount.
Prior to exclusivity, we pushed positive news in the trade and national press on the company’s performance and category position. We acted as navigators, providing detailed briefings and timelines to the team well in advance of the completion date. Working hand-in-hand with the internal communications lead, we crafted an announcement schedule replete with tailored messaging and pre-prepared communications, all paired with clear dissemination instructions. Alongside this, we developed a robust leak plan, ready to respond swiftly should team members discover the sale prematurely.
Our careful orchestration led to well-received internal announcements that not only reassured the team but also ignited a wave of excitement for the new partnership. The shared vision for PROPER Snacks' future united the team and the industry-wide warm welcome of the deal marked the start of a thrilling new chapter for the business under its new owners. Woodrow has since gone on to advise on over £500m of SME transactions, cementing our position as the leading communications advisers for scaling companies.
ABOUT
ABOUT
Our tailored campaign amplified the transformative influence of Medtronic's digital and robotics products on the lives of surgeons, hospitals, and patients. This came in the context of a public health crisis, as surgery waiting times faced historic pressure with post-pandemic waiting lists at an all time high.
Our strategy, for America's leading MedTech company, championed the power of storytelling in a highly technical space, making Medtronic's narrative resonate with a wider audience.
APPROACH
We conducted in-depth stakeholder interviews, comprehensive competitor benchmarking, and media audits, setting the stage for Medtronic to engage in critical industry conversations. We framed a human-centered narrative that showcased how Medtronic's marriage of data, AI, and robotics could drive innovation in the OR and broaden access to quality healthcare.
IMPACT
Medtronic went on to receive national news coverage on its innovations in healthcare. The company spoke with increased clarity and confidence at a series of vital conferences and sector summits, and received industry recognition for their contribution to surgical robotics. Our efforts fortified Medtronic’s position as a trailblazer, shaping the future of surgery.
ABOUT
ABOUT
In the darkest depths of the Covid-19 pandemic, a silent crisis emerged. More than 100,000 seafarers, hailing from over 175 countries, were stranded aboard their ships. This unseen humanitarian catastrophe put both the global supply chain and the dignity of seafarers at risk. In response, Woodrow and the International Chamber of Shipping (ICS) launched a campaign with the aim of gaining 'key worker' recognition for seafarers.
APPROACH
Our strategy combined compelling storytelling with persuasive data, humanising this crisis through international media outlets. Major tactics included a #HeroesAtSea day and an open letter to Amazon's Jeff Bezos. We coordinated a global horn sounding of the world’s shipping fleet.
This initiative reached its apex with a virtual summit hosted by the UK, attended by other maritime nations.
IMPACT
The campaign catalysed sweeping global change. The UN Secretary General and the Pope publicly called out the plight of the seafarers. Media coverage spanned over 7,000 pieces across 91 countries, from the Financial Times to BBC and Bloomberg. As a result of our campaign, over 50 countries began recognising seafarers as key workers. The International Labour Organisation enforced seafarer rights, and over 400 organisations, including Shell and the World Economic Forum, committed to prioritising seafarers for Covid vaccines.
ABOUT
ABOUT
In 2022, Choose Love, Europe's largest grassroots aid distributor, partnered with Woodrow to counteract the UK Government's plan to deport asylum seekers to Rwanda. Amidst the harmful rhetoric and daunting policies, our task was to spotlight the harsh realities migrants faced and spark public opinion towards positive change.
APPROACH
Through the eyes of refugee support workers, legal experts, and those directly affected, we saw a truth often obscured by the political clamour. Amidst fear-inducing rhetoric, the genuine human stories and real statistics about migration were fading into the background.
It became our mission to steer the narrative back to the human heart of the crisis.
We braced ourselves for a long-haul legal battle when the first planned deportation flight was grounded on legal grounds. As a response, Choose Love took an unprecedented step, funding Asylum Aid's legal challenge against the government in the High Court. We made sure the world heard about this crucial fight - using insights from parliamentary debates to steer our strategy.
IMPACT
We secured heartfelt stories and hard-hitting facts in major publications, on TV, and on radio. When the High Court ruled against the deportation flights, none left the UK - a testament to our efforts to shine a light on the human cost of such policies. We helped bring attention to the essential safeguards required to protect individuals, and it seems our efforts have put a significant roadblock in the implementation of these unjust policies. Today, deportation flights remain grounded.
ABOUT
ABOUT
In the face of an escalating need for clear, accessible ESG information, ESG Book emerged as a new contender. Armed with proprietary data, and led by a former Head of Sustainability at HSBC, this fledgling brand is connecting investors with companies, providing transparent ESG data for over 50,000 corporates in real-time. ESG Book wanted to extend its reach across the financial services, and become the prominent voice on a more sustainable and transparent future.
APPROACH
Emphasising the human aspect of ESG data, our strategy promoted transparency and comparability. Leveraging the CEO’s extensive expertise and unique perspective on sustainability, we mapped out a calendar of thought-provoking opinion pieces and strategic media moments. By unveiling compelling data stories that exposed the environmental impacts of corporations, markets, and countries, we sought to inspire meaningful change.
IMPACT
Our strategic communications led to ESG Book securing features in the Financial Times, CNBC, Reuters and Bloomberg. This visibility played a pivotal role in ESG Book’s successful $40 million Series B funding round. Today, ESG Book has expanded its reach, partnering with financial powerhouses like Bridgewater, HSBC, IFC, State Street and Allianz. It continues to onboard clients from across the financial services industry, affirming its role as a leading resource for ESG information.
ABOUT
ABOUT
The Ever Given’s mishap wasn't just about the ship that held up your latest online shopping delivery. This globally watched incident in the Suez Canal saw Woodrow stepping in immediately to navigate the media wave.
Amid the memes, headlines and late-night comedy skits, we saw a chance to highlight the unseen heroes who keep our global trade system running: the seafarers.
We urged the industry to transform this spotlight from a logistical hiccup into a meaningful narrative about the people who ensure our shelves are stocked.
APPROACH
Instead of seeing this as a mere inconvenience for the transport industry, we framed it as a platform to spotlight the invaluable contribution of the seafarers.
The strategy wasn't just about answering the 'when' - we wanted to spotlight the 'who'. We worked to integrate the compelling human stories of the seafarers into the wider narrative, giving a voice to those who are usually behind the scenes.
IMPACT
At a time when the world's media attention was laser-focused on the Ever Given, every major news network was in search of a trusted voice and a fresh perspective. Through ICS, we provided both.
Over the span of a week, we held daily briefings with media networks and publications, weaving in the human narratives behind this logistical mishap.
By consistently enriching the conversation, we ensured ICS was seen as the go-to authority during the crisis, always directing the spotlight towards those who mattered most – the seafarers. These stories brought a sense of human relatability to a global event, morphing a shipping mishap into a tale of human resilience and dedication.
ABOUT
ABOUT
When COVID-19 began to rapidly spread across the globe, Somalia was teetering on the brink. A country where access to basic healthcare was already a privilege, the pandemic threatened to turn it into an unfathomable catastrophe. Desperately limited medical supplies coupled with disrupted global supply chains painted a grim picture.
It was against this backdrop that the Hormuud Salaam Foundation partnered with Woodrow, aiming not only to provide urgent aid but also to inspire much-needed international support. As the country’s first public oxygen plant opened its doors, it marked more than a pivotal moment in the nation's fight against the virus; it was a beacon of hope in a time of despair.
APPROACH
Recognising the urgency, Hormuud Salaam Foundation intervened, financing lifesaving equipment and establishing the country's first public oxygen plant. But they knew this was just the beginning. To effectively combat the pandemic, Somalia required the global community's support.
The Foundation's CEO addressed the international media, transforming the plant's inauguration into a platform to highlight Somalia's healthcare crisis. With powerful visuals, we reached out to the world through Reuters, BBC, and other global outlets. We placed an opinion piece by the Somali health minister, underlining the need for international support.
IMPACT
Our campaign struck a chord. With hundreds of pieces of coverage and influence across policymakers locally and internatioanlly, the call for help was heard. It led to renewed commitments from donors and Western governments. In a time of crisis, the Hormuud Salaam Foundation managed to turn the tide, saving thousands of lives in the process.
ABOUT
ABOUT
The stakes were high for PROPER Snacks. As they geared up for a major transaction that would solidify their position as Europe’s largest healthy snacking company, it was crucial to ensure a smooth transition. Many of their team members had been with the company since its fledgling days, making the handling of internal communications a delicate task. Amidst this, the need for a comprehensive plan to avoid premature leaks of the news was paramount.
APPROACH
Prior to exclusivity, we pushed positive news in the trade and national press on the company’s performance and category position. We acted as navigators, providing detailed briefings and timelines to the team well in advance of the completion date. Working hand-in-hand with the internal communications lead, we crafted an announcement schedule replete with tailored messaging and pre-prepared communications, all paired with clear dissemination instructions. Alongside this, we developed a robust leak plan, ready to respond swiftly should team members discover the sale prematurely.
IMPACT
Our careful orchestration led to well-received internal announcements that not only reassured the team but also ignited a wave of excitement for the new partnership. The shared vision for PROPER Snacks' future united the team and the industry-wide warm welcome of the deal marked the start of a thrilling new chapter for the business under its new owners. Woodrow has since gone on to advise on over £500m of SME transactions, cementing our position as the leading communications advisers for scaling companies.