Work
A Leap in Surgical Robotics
Seafarers’ Silent Struggle
Challenging Policies, Changing Lives
ESG's Data Revolution
The Ship that Stopped the World
Battling the Unseen in Somalia
Savouring Success: Navigating an exit
A Leap in Surgical Robotics
Our tailored campaign amplified the transformative influence of Medtronic's digital and robotics products on the lives of surgeons, hospitals, and patients. This came in the context of a public health crisis, as surgery waiting times faced historic pressure with post-pandemic waiting lists at an all time high.
Our strategy, for America's leading MedTech company, championed the power of storytelling in a highly technical space, making Medtronic's narrative resonate with a wider audience.
APPROACH
We conducted in-depth stakeholder interviews, comprehensive competitor benchmarking, and media audits, setting the stage for Medtronic to engage in critical industry conversations.
We framed a human-centered narrative that showcased how Medtronic's marriage of data, AI, and robotics could drive innovation in the OR and broaden access to quality healthcare.
Work
A Leap in Surgical Robotics
Our tailored campaign amplified the transformative influence of Medtronic's digital and robotics products on the lives of surgeons, hospitals, and patients. This came in the context of a public health crisis, as surgery waiting times faced historic pressure with post-pandemic waiting lists at an all time high.
Our strategy, for America's leading MedTech company, championed the power of storytelling in a highly technical space, making Medtronic's narrative resonate with a wider audience.Seafarers’ Silent Struggle
In the depths of the Covid-19 pandemic, a silent crisis emerged. More than 400,000 seafarers, hailing from over 175 countries, were stranded aboard their ships.
This unseen humanitarian catastrophe put both the global supply chain and the safety of seafarers at risk. In response, Woodrow and the International Chamber of Shipping (ICS) launched a campaign with the aim of gaining key worker recognition for seafarers.
Challenging Policies, Changing Lives
In 2022, Choose Love, Europe's largest grassroots aid distributor, partnered with Woodrow to counteract the UK Government's plan to deport asylum seekers to Rwanda. Amidst the harmful rhetoric and daunting policies, our task was to spotlight the harsh realities migrants faced and spark public opinion towards positive change.
Through the eyes of refugee support workers, legal experts, and those directly affected, we saw a truth often obscured by the political clamour. Amidst fear-inducing rhetoric, the genuine human stories and real statistics about migration were fading into the background.
It became our mission to steer the narrative back to the human heart of the crisis. We braced ourselves for a long-haul legal battle when the first planned deportation flight was halted on legal grounds.
ESG's Data Revolution
In the face of an escalating need for clear, accessible ESG information, ESG Book emerged as a new contender. Armed with proprietary data, and led by a former Head of Sustainability at HSBC, this fledgling brand is connecting investors with companies, providing transparent ESG data for over 50,000 corporates in real-time.
ESG Book wanted to extend its reach across the financial services, and become the prominent voice on a more sustainable and transparent future.
The Ship that Stopped the World
The Ever Given's mishap wasn't just about the ship that held up your latest online shopping delivery. This globally watched incident in the Suez Canal saw Woodrow stepping in immediately to navigate the media wave.
Amid the memes, headlines and late-night comedy skits, we saw a chance to highlight the unseen heroes who keep our global trade system running: the seafarers.
We urged the industry to transform this spotlight from a logistical hiccup into a meaningful narrative about the people who ensure our shelves are stocked.
Battling the Unseen in Somalia
When COVID-19 began to rapidly spread across the globe, Somalia was teetering on the brink. A country where access to basic healthcare was already a privilege, the pandemic threatened to turn it into an unfathomable catastrophe. Desperately limited medical supplies coupled with disrupted global supply chains painted a grim picture.
It was against this backdrop that the Hormuud Salaam Foundation partnered with Woodrow, aiming not only to provide urgent aid but also to inspire much-needed international support.
As the country's first public oxygen plant opened its doors, it marked more than a pivotal moment in the nation's fight against the virus; it was a beacon of hope in a time of despair.
A Leap in Surgical Robotics
Our tailored campaign amplified the transformative influence of Medtronic's digital and robotics products on the lives of surgeons, hospitals, and patients. This came in the context of a public health crisis, as surgery waiting times faced historic pressure with post-pandemic waiting lists at an all time high.
Our strategy, for America's leading MedTech company, championed the power of storytelling in a highly technical space, making Medtronic's narrative resonate with a wider audience.
Seafarers’ Silent Struggle
In the depths of the Covid-19 pandemic, a silent crisis emerged. More than 400,000 seafarers, hailing from over 175 countries, were stranded aboard their ships.
This unseen humanitarian catastrophe put both the global supply chain and the safety of seafarers at risk. In response, Woodrow and the International Chamber of Shipping (ICS) launched a campaign with the aim of gaining key worker recognition for seafarers.
Challenging Policies, Changing Lives
In 2022, Choose Love, Europe's largest grassroots aid distributor, partnered with Woodrow to counteract the UK Government's plan to deport asylum seekers to Rwanda. Amidst the harmful rhetoric and daunting policies, our task was to spotlight the harsh realities migrants faced and spark public opinion towards positive change.
Through the eyes of refugee support workers, legal experts, and those directly affected, we saw a truth often obscured by the political clamour. Amidst fear-inducing rhetoric, the genuine human stories and real statistics about migration were fading into the background.
It became our mission to steer the narrative back to the human heart of the crisis. We braced ourselves for a long-haul legal battle when the first planned deportation flight was halted on legal grounds.
ESG's Data Revolution
In the face of an escalating need for clear, accessible ESG information, ESG Book emerged as a new contender. Armed with proprietary data, and led by a former Head of Sustainability at HSBC, this fledgling brand is connecting investors with companies, providing transparent ESG data for over 50,000 corporates in real-time.
ESG Book wanted to extend its reach across the financial services, and become the prominent voice on a more sustainable and transparent future.
The Ship that Stopped the World
The Ever Given's mishap wasn't just about the ship that held up your latest online shopping delivery. This globally watched incident in the Suez Canal saw Woodrow stepping in immediately to navigate the media wave.
Amid the memes, headlines and late-night comedy skits, we saw a chance to highlight the unseen heroes who keep our global trade system running: the seafarers.
We urged the industry to transform this spotlight from a logistical hiccup into a meaningful narrative about the people who ensure our shelves are stocked.
Battling the Unseen in Somalia
When COVID-19 began to rapidly spread across the globe, Somalia was teetering on the brink. A country where access to basic healthcare was already a privilege, the pandemic threatened to turn it into an unfathomable catastrophe. Desperately limited medical supplies coupled with disrupted global supply chains painted a grim picture.
It was against this backdrop that the Hormuud Salaam Foundation partnered with Woodrow, aiming not only to provide urgent aid but also to inspire much-needed international support.
As the country's first public oxygen plant opened its doors, it marked more than a pivotal moment in the nation's fight against the virus; it was a beacon of hope in a time of despair.
Savouring Success: Navigating an exit
The stakes were high for PROPER Snacks. As they geared up for a major transaction that would solidify their position as Europe's largest healthy snacking company, it was crucial to ensure a smooth transition.
Many of their team members had been with the company since its fledgling days, making the handling of internal communications a delicate task. The need for a comprehensive plan to avoid premature leaks of the news was paramount.
It was also a moment to publicise a major achievement for the business - celebrating an entrepreneurial success story.
