Case study
COMPETITIVE ANALYSIS
BRAND POSITIONING
STRATEGIC MESSAGING
STAKEHOLDER ENGAGEMENT
THOUGHT-LEADERSHIP
AGRA and the Africa Food Systems Forum
Our tailored campaign amplified the transformative influence of Medtronic's digital and robotics products on the lives of surgeons, hospitals, and patients. This came in the context of a public health crisis, as surgery waiting times faced historic pressure with post-pandemic waiting lists at an all time high.
Our strategy, for America's leading MedTech company, championed the power of storytelling in a highly technical space, making Medtronic's narrative resonate with a wider audience.
Client background
AGRA, the Alliance for a Green Revolution in Africa, is the continent’s largest non-profit focused on food security and food systems transformation.
Supported by partners such as the Bill & Melinda Gates Foundation, the Rockefeller Foundation, and the UN’s IFAD, AGRA works with governments and the private sector to build a resilient and sustainable future for African agriculture.
The challenge
The Forum aimed to move from being a convening platform to becoming the main stage for policy commitments, cross-sector collaboration, and international visibility.
Woodrow was tasked with delivering a campaign that reached diverse audiences, aligned over 30 partners with different priorities, and demonstrated Africa’s leadership in addressing one of the world’s most urgent challenges.
