Case study
[Africa]
AGRA
AGRA and the Africa Food Systems Forum
AGRA and the Africa Food Systems Forum
Over two consecutive years, Woodrow Africa partnered with AGRA to manage communications and event delivery for the Africa Food Systems Forum, the continent’s most influential platform on food security and agricultural transformation.
From Kigali in 2024 to Dakar in 2025, our team delivered an integrated communications and events campaign that brought together leaders from government, business, and development to shape Africa’s food future.
Through media strategy, digital storytelling, and coordination across regions, Woodrow helped the Forum evolve into a movement that inspired policy action and positioned African leadership at the centre of global discussions.
Client background
AGRA, the Alliance for a Green Revolution in Africa, is the continent’s largest non-profit focused on food security and food systems transformation.
Supported by partners such as the Bill & Melinda Gates Foundation, the Rockefeller Foundation, and the UN’s IFAD, AGRA works with governments and the private sector to build a resilient and sustainable future for African agriculture.
The challenge
The Forum aimed to move from being a convening platform to becoming the main stage for policy commitments, cross-sector collaboration, and international visibility.
Woodrow was tasked with delivering a campaign that reached diverse audiences, aligned over 30 partners with different priorities, and demonstrated Africa’s leadership in addressing one of the world’s most urgent challenges.
Solution implementation
Event management & partner coordination
Managed all event logistics, programme flow, and protocol across 4,900+ delegates from 97 countries, including heads of state, ministers, and global agency leaders.
Aligned communications for 30+ partners (from USAID to the Rockefeller Foundation) ensuring unified messaging and brand consistency across all platforms.
Media relations & storytelling
Led global and Pan-African media engagement, securing coverage in 240+ outlets across Africa and beyond.
Hosted 130+ journalists on site, coordinated press conferences, and maintained partnerships with CNBC Africa, Bloomberg, Al Jazeera, and Devex.
Delivered multilingual messaging (English and French) for print, broadcast, and digital audiences.
Digital, OOH & social campaigns
Ran a country-wide campaign featuring billboards across Dakar, branded buses, and social media content such as countdowns, ambassador spotlights, and video highlights.
Produced real-time AV content, daily newsletters, and live social coverage across seven concurrent stages.
Podcasts & legacy content
Produced eight podcast episodes, including four recorded live on-site and four virtual follow-ups, featuring ministers, AGRA leaders, and partners such as Heifer International, AfDB, Mastercard Foundation, and Yara.
Built a year-round content stream extending the Forum’s influence well beyond the summit itself.
Outcomes & results
The 240+ pieces of earned media coverage across 2025, plus 200+ in 2024.
130+ accredited journalists and 50+ live interviews coordinated.
5 major media partnerships and 5 influencers reaching 1 million+ on social platforms.
Multilingual digital campaign delivering 1.2 million impressions, 200k+ video views, and 50k+ link clicks.
52,000+ podcast downloads across 150 countries.
The Forum firmly positioned as Africa’s leading platform for food systems transformation and a must-attend moment for governments and development partners.
Client testimonial
“Grateful for the brilliant Woodrow team, my extended family during the Forum. From bringing our messaging framework to life to calmly (and creatively) handling my late-night requests, they made sure the AFSF story didn’t just reach Dakar, it resonated across Africa and beyond.”
Siki Kigongo - Senior Regional Communications Lead, East and Southern Africa, AGRA
Interested in similar results?
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