Case study
COMPETITIVE ANALYSIS
BRAND POSITIONING
STRATEGIC MESSAGING
STAKEHOLDER ENGAGEMENT
THOUGHT-LEADERSHIP
Building profile for a tech unicorn
Pigment, one of Europe’s fastest-growing technology companies, partnered with Woodrow to increase visibility across English-speaking markets.
After strong success in France, Pigment wanted to strengthen its presence in the UK and US and position its CEO, Eléonore Crespo, as a leading voice in technology and business.
Woodrow supported Pigment through a global communications campaign that built credibility, drove media engagement, and showcased the company’s vision for the future of business planning.
Client background
Pigment is a French software company using artificial intelligence to transform business planning and decision-making.
Backed by investors including ICONIQ Capital and Sheryl Sandberg, the company has raised nearly 400 million dollars and is recognised as one of Europe’s leading AI success stories.
Pigment came to Woodrow to launch its 140 million dollar Series D funding round in the US and to build a consistent international media presence.
The challenge
Pigment had achieved strong awareness in France but needed to connect with new audiences in English-speaking markets.
The challenge was to translate its story for global media, ensure cultural and linguistic relevance, and introduce a European-grown company into markets dominated by US-based technology brands.
Woodrow’s task was to manage the transition with precision, ensuring the launch landed powerfully while building a sustained profile for Pigment and its leadership.
