Case study
[US]
Pigment
Building profile for a tech unicorn
Building profile for a tech unicorn
Pigment, one of Europe’s fastest-growing technology companies, partnered with Woodrow to increase visibility across English-speaking markets.
After strong success in France, Pigment wanted to strengthen its presence in the UK and US and position its CEO, Eléonore Crespo, as a leading voice in technology and business.
Woodrow supported Pigment through a global communications campaign that built credibility, drove media engagement, and showcased the company’s vision for the future of business planning.
Client background
Pigment is a French software company using artificial intelligence to transform business planning and decision-making.
Backed by investors including ICONIQ Capital and Sheryl Sandberg, the company has raised nearly 400 million dollars and is recognised as one of Europe’s leading AI success stories.
Pigment came to Woodrow to launch its 140 million dollar Series D funding round in the US and to build a consistent international media presence.
The challenge
Pigment had achieved strong awareness in France but needed to connect with new audiences in English-speaking markets.
The challenge was to translate its story for global media, ensure cultural and linguistic relevance, and introduce a European-grown company into markets dominated by US-based technology brands.
Woodrow’s task was to manage the transition with precision, ensuring the launch landed powerfully while building a sustained profile for Pigment and its leadership.
Solution implementation
Woodrow delivered a two-year global communications strategy combining precise narrative development, media relations, and CEO thought-leadership positioning.
Strategic messaging for a global audience
Re-engineered Pigment's core messaging and positioning, ensuring its story resonated with English-language media and investor audiences.
Balanced French origin pride with global ambition - framing Pigment as Europe's AI scale-up built for the world.
Developed adaptable media frameworks for different markets, maintaining tone consistency while aligning with cultural nuance and investor expectations.
Series D Launch: global visibility
Led the announcement of Pigment's $140 million Series D round, securing an exclusive interview with Bloomberg - broadcast on TV and published online.
Generated extensive global coverage in TechCrunch, Axios, The Information, and other top-tier tech and business titles.
CEO profile building & executive positioning
Designed and executed a U.S. and U.K. media tour to introduce Eléonore Crespo to key journalists and influencers in business and tech.
Secured repeated interviews on Bloomberg and CNBC, with Eléonore now featured over five times since the partnership began.
Landed speaking slots at Fortune events and high-impact podcast appearances including Harry Stebbings' 20VC, showcasing Eléonore as a thoughtful, data-driven leader redefining business planning.
Provided media training and narrative coaching for Pigment's leadership team to refine delivery and ensure consistency across regions.
Outcomes & results
Global recognition for Pigment’s Series D round, with coverage across Bloomberg, TechCrunch, Axios.
CEO visibility elevated, with Éléonore Crespo featured five-plus times on Bloomberg and CNBC and profiled by leading business media.
Strong narrative control, with messaging tailored to global audiences while maintaining Pigment’s European identity.
Ongoing U.S. and U.K. media relationships positioning Pigment as a category-defining AI leader.
A sustained communications engine that continues to drive awareness, investor confidence, and long-term brand equity.
Client testimonial
“Woodrow ensured our messaging landed in the right way with key audiences. They’re thoughtful and discreet advisors who know what they’re doing.”
Francesca D’Arcy-Orga - PR & Brand Manager, Pigment
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