Case study

COMPETITIVE ANALYSIS

BRAND POSITIONING

STRATEGIC MESSAGING

STAKEHOLDER ENGAGEMENT

THOUGHT-LEADERSHIP

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Elevating surgical innovation for NASDAQ-listed med-tech leader

Since 2022, Woodrow has partnered with Medtronic, a global leader in medical technology, to strengthen communications across its surgical division.

Our role has been to help define, articulate, and amplify Medtronic’s leadership in surgical innovation across global and US audiences.

Through narrative development, thought leadership, and multi-channel campaigns, we have supported one of the world’s most respected healthcare brands in navigating transformation and building momentum for the future of surgery.

Surgeons in an operating room using Medtronic technology supported by Woodrow’s healthcare communications work.
Surgeons in an operating room using Medtronic technology supported by Woodrow’s healthcare communications work.

Client background

Medtronic is a NASDAQ-listed medical technology company with more than 95,000 employees across 150 countries.

The challenge

Its Surgical division sought to unify its innovations under one cohesive narrative. The goal was to clarify its vision for the future of digital and robotic surgery while ensuring consistent internal and external communication across its global network.

After years of growth through acquisition, the business needed a unified narrative that clearly expressed its purpose, strengthened internal alignment, and set it apart from competitors.

Close up of a surgeon showing the human side of Medtronic’s digital surgery work captured through Woodrow storytelling.
Close up of a surgeon showing the human side of Medtronic’s digital surgery work captured through Woodrow storytelling.

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Surgeons in an operating room using Medtronic technology supported by Woodrow’s healthcare communications work.