Case study
COMPETITIVE ANALYSIS
BRAND POSITIONING
STRATEGIC MESSAGING
STAKEHOLDER ENGAGEMENT
THOUGHT-LEADERSHIP
The Apollo Opportunity Foundation 2024 Highlights Report
Apollo Global Management partnered with Woodrow to design and produce the Apollo Opportunity Foundation 2024 Highlights Report. The project celebrated the firm’s work to expand opportunity in communities around the world.
The goal was to create a publication that reflected Apollo’s scale, ambition, and humanity. The final report needed to be more than an update. It had to be a flagship storytelling piece that people would want to read, share, and display.
Client background
Apollo Global Management is one of the world’s largest alternative asset managers, with more than 650 billion dollars in assets under management.
Through the Apollo Opportunity Foundation, the firm invests in programmes that broaden access to education, employment, and economic empowerment.
Working with more than 25 partners worldwide, the Foundation supports initiatives that create real pathways to opportunity, from CV workshops for veterans to mock interviews for students from underrepresented backgrounds.
The challenge
Apollo wanted the Foundation’s 2024 Highlights Report to feel different. The 2023 version was a simple booklet that lacked some of the storytelling depth and design quality Apollo wanted.
The new report needed to capture both impact and emotion, combining editorial clarity with design excellence. It had to tell a cohesive story that reflected Apollo’s purpose and the people behind its success.
