Work 💪
New York, New York
Every September, world leaders, chief executives and journalists descend on a few blocks of Manhattan for the UN General Assembly and Climate Week. Our New York team joined them, with campaigns for three clients.
First, Caribou launched research showing extreme heat costs small business owners the equivalent of a working week every year.
CLASP tackled a related problem. As the world gets hotter, more people need air conditioning. But emissions from cooling could more than double by 2050 unless we make it more efficient. So CLASP brought business and policy leaders around the table to see how we can keep people cool without making the planet hotter.
And while the world prepared for another iPhone launch, Back Market asked how much a phone really weighs. The answer? Much, much more than anyone should be comfortable carrying. Its Mine My Phone campaign exposed the staggering human and environmental cost of mining the minerals inside our devices. We took the story to journalists, industry leaders and people scrolling on the very devices in question, with social video.
The climate risks businesses can't see
The weather has always had the final say in what ends up on our plates. The worrying part is how little we know about what it might say next.
New research from the Food and Land Use Coalition (FOLU) found that the data companies rely on often misses the climate risks right in front of them.
We secured an exclusive in The Times, bringing in former Unilever CEO Paul Polman to explain what this means for business. An opinion piece in Reuters followed, arguing that companies need better information before the next disaster strikes.
Two major pieces of coverage for a subject that rarely escapes the policy pages.
Read the report
All roads lead to Kigali
Twenty years after it began, the Africa Food Systems Forum remains one of the continent's biggest gatherings of people working to improve how food is grown, financed and distributed.
Our Kenya team headed to Kigali for #AFSForum2026, joining farmers, investors, policymakers and researchers to discuss what comes next.
They were there alongside clients CLASP, Global Energy Alliance, WRI and CGIAR, meeting the people shaping Africa's food systems and seeing their work up close.
The big question was how to turn two decades of ambition into practical change. There was plenty to discuss, and even more to do.
Woodrow 🌱
Beau Vine wins again
Our favourite criminal cow has won her third creative award. She's changed the law, collected three trophies and hasn't filled in a single timesheet.
Beau Vine picked up Purpose Campaign of the Year at September's Creative Moment Awards.
For anyone new to the story, we registered a cow as a waste carrier to expose how easily criminals could appear legitimate while dumping rubbish in the countryside. A few weeks later, the law changed.
The judges praised the campaign's "chutzpah" and called it a demonstration of "the power of an idea."
We’re glad that the fame has not changed Beau.
Steph takes influence on the road
Following the launch of our first Influence Economy report, Steph Bailey has been out testing its findings on the public.
First stop was Soho House, near the old BBC headquarters, where Charlotte Stavrou joined her to discuss where influence now lies, how to reach new media and what actually separates influence from an influencer.
The audience wasn't short of questions. Thanks to Charlotte and everyone who came along.
Next came a podcast with fellow industry leaders, discussing why trust is only part of the influence equation and what that means for media and executive communications.
Thanks to Supo for hosting us. The episode will be out soon.
New York, new digs
One year after opening in New York, we've already outgrown our office. In Manhattan, needing more space is a rather expensive form of good news.
Our US team has moved into the WSA building in the Financial District, with room to grow and welcome visitors.
If you're downtown, come and say hello. We've got the space now.
People 🧑🤝🧑
Fresh faces
September brought two new Woodrowers. Maxwell joined us in Nigeria, Alexa in New York and Dave in London.
They had the questionable timing to arrive during one of our busiest months. Neither appears to have been frightened off.
Welcome, all. We're delighted to have you.
Ashley is here to stay
Ashley joined our Nairobi team as an intern and made herself rather difficult to part with.
She's now officially an Account Executive, having impressed everyone with her enthusiasm, initiative and willingness to get stuck in.
Some decisions are easier than others. Congratulations, Ashley!
One, two, three, four… eight
A bumper month for Woodrow anniversaries.
Colin celebrated one year, Izzy and Ben reached two, David hit three and Lily S clocked up four.
And then there's Duncan, who's made it to eight. In an industry that reinvents itself every eighteen months, this makes him something of a greybeard.
Thank you to all six. We're lucky to have you.
The great cheese pivot
Happy birthday to September's Virgos and Librans: Duncan, Liv, Dave and Juste.
After one too many Biscoff cakes and Colin the Caterpillars, we've moved on to birthday cheeseboards.
Finally, a strategic pivot everyone can get behind.
Join us
We're hiring Senior Account Executives, Account Managers and Account Directors.
If you know someone brilliant, or have a well-founded suspicion that you might be one yourself, get in touch at careers@woodrowcommunications.com.
