Lily leads strategic communications for trade bodies, NGOs, and global healthcare clients. She manages the UK press office for the Country Land and Business Associations, representing over 30,000 rural businesses. 

Her expertise spans media relations, thought leadership, and advocacy campaigns. She has managed high-profile press conferences with government ministers, conducted investigative reporting via FOI requests, and developed communications strategies for major healthcare organisations. Most recently, she led our campaign against the UK government's inheritance tax levy on British farmers.

A first-class graduate from Oxford University, Lily has received multiple academic and creative writing awards. In 2023, she was named in PRWeek’s ‘30 Under 30’ for her outstanding contributions to the industry.