WHERE AMERICA'S STORY MEETS THE WORLD'S

WHERE AMERICA'S STORY MEETS THE WORLD'S

We’re the PRWeek US Up & Coming Agency of the year.

Woodrow is one of the fastest-growing independent corporate communications and reputation management consultancies in the US, recognized by PRWeek US as the 2025 "Up-and-Coming Agency."


Based in New York, we’re trusted by founders, boards and global institutions to take on both the opportunities and the challenges that define reputation and growth.

We’re known for waking up to the most complex briefs. And for bringing an international lens that connects America to the world, and the world to America.

Why we’re here

The US is the most competitive corporate communications market in the world, and the most influential.

It’s also not one story but many: Wall Street to Washington, Arizona to Omaha, Silicon Valley and the Midwest, global stages and local communities.

For scaling companies, global institutions and philanthropies alike, the spotlight is brighter and the scrutiny sharper. We help leaders navigate with clarity, confidence and conviction.

How we’re different

  • Senior counsel, hands-on.
    The people with the most experience are the ones in the room. We thrive on complicated challenges and briefs that matter.

  • Senior counsel, hands-on.
    The people with the most experience are the ones in the room. We thrive on complicated challenges and briefs that matter.

  • Senior counsel, hands-on.
    The people with the most experience are the ones in the room. We thrive on complicated challenges and briefs that matter.

  • Global mindset, human approach.
    We’re a New York agency with an international soul. Collaborative, curious, and different from the DC suit-and-tie firms with a token NYC outpost.

  • Global mindset, human approach.
    We’re a New York agency with an international soul. Collaborative, curious, and different from the DC suit-and-tie firms with a token NYC outpost.

  • Global mindset, human approach.
    We’re a New York agency with an international soul. Collaborative, curious, and different from the DC suit-and-tie firms with a token NYC outpost.

  • A bridge to Africa. 
    Through our Nairobi hub, we offer a portal to one of the world’s most dynamic regions. Something no other US firm can match.

  • A bridge to Africa. 
    Through our Nairobi hub, we offer a portal to one of the world’s most dynamic regions. Something no other US firm can match.

  • A bridge to Africa. 
    Through our Nairobi hub, we offer a portal to one of the world’s most dynamic regions. Something no other US firm can match.

Led from New York, globally connected

One firm, three global hubs. Our US team is based in New York City, working seamlessly with colleagues in London and Nairobi. That gives clients international reach with local fluency, delivering work that resonates coast to coast and far beyond.

Two surgeons work on a patient in an operating theatre under a light
Two surgeons work on a patient in an operating theatre under a light

What we do

We partner with organizations across the sectors building tomorrow’s economies and societies: tech, finance, healthcare, philanthropy and impact. From one of America’s largest foundations, to the country’s biggest medtech firm, to disruptive scalers redefining their industries.

We work with those shaping the future. Our work spans every stage of reputation building, from corporate strategy and crisis communications to media relations and brand reputation management

Whether guiding leadership teams through complex stakeholder issues or shaping narratives that define industries, we combine strategic insight with hands-on execution to deliver lasting impact.

Our services

We help organizations across the country shape narratives that drive impact, offering expertise in:

  • corporate communications

  • strategy & brand

  • media relations

  • crisis communications

  • reputation management

  • stakeholder engagement

  • sustainability consulting

  • and digital communications

Our work combines local insight with global perspective, ensuring every message resonates in context and builds lasting trust.

Wide American landscape showing Woodrow’s national reach across strategic communications projects.

Our work

From surgical innovation to AI and tech scale-ups, our partnerships in the US show how strategic communications can accelerate growth and build trust in the world's most competitive market.

Surgeons in an operating room using Medtronic technology supported by Woodrow’s healthcare communications work.

[US]

Medtronic

Elevating surgical innovation for NASDAQ-listed med-tech leader

Tech leader in a modern workspace highlighting Woodrow’s profile building for Pigment in US and UK media.

[US]

Pigment

Building profile for a tech unicorn

New York skyline representing Woodrow’s work with Apollo Global Management on impact storytelling.

[US]

Apollo Global Management

The Apollo Opportunity Foundation 2024 Highlights Report

Surgeons in an operating room using Medtronic technology supported by Woodrow’s healthcare communications work.

[US]

Medtronic

Elevating surgical innovation for NASDAQ-listed med-tech leader

Tech leader in a modern workspace highlighting Woodrow’s profile building for Pigment in US and UK media.

[US]

Pigment

Building profile for a tech unicorn

New York skyline representing Woodrow’s work with Apollo Global Management on impact storytelling.

[US]

Apollo Global Management

The Apollo Opportunity Foundation 2024 Highlights Report

Tech leader in a modern workspace highlighting Woodrow’s profile building for Pigment in US and UK media.

[US]

Pigment

Building profile for a tech unicorn

New York skyline representing Woodrow’s work with Apollo Global Management on impact storytelling.

[US]

Apollo Global Management

The Apollo Opportunity Foundation 2024 Highlights Report

[7th November 2025]

Woodrow shortlisted for Consultancy of the Year at The Sustainability & Purpose Awards 2025

We are proud to be shortlisted after our strongest year yet driving bold, international work across climate and impact.

[1st November 2025]

Monthly wrapped: October

October was a month of momentum and milestones moments, from launching Woodrow’s Impact offering to celebrating our 7th birthday.

[16th October 2025]

Woodrow launches new Impact offering at roundtable with senior comms leaders

Misinformation. Polarisation. Who can you trust?

At our Impact Roundtable, Global CCO Steph Bailey sat down with The Times’ Aubrey Allegretti to discuss trust, truth, and journalism today.

[1st October 2025]

Monthly wrapped: September

September was a month of global momentum. Our teams delivered major campaigns from Dakar to New York and drove standout work across climate, tech, and purpose.

[9th September 2025]

Woodrow hires FleishmanHillard’s Colin Hart as US senior partner

Our New York team is growing…
We’re excited to welcome Colin Hart to the Woodrow crew. Colin joins our New York dream team. With our London and Africa teams, we're creating a network for nimble, forward-thinking comms.

[1st September 2025]

Monthly wrapped: August

August was a month of  fresh energy, with the launch of our New York office.

Woodrow three globally renowned non-profit wins

[20th August 2025]

Woodrow is proud to partner with three globally renowned non-profits

3 big wins this quarter. We'll be working on challenges that are hyper local to our London HQ, all the way to issues that cross borders.

the PRWeek UK x People Like Us Pay Gap Study.

[18th August 2025]

PR pay gaps: We’re proud to provide data for PRWeek’s report

Join us in entering the PRWeek UK x People Like Us Pay Gap Study.

Writing rules workshop by Woodrow’s Media Lead

[15th August 2025]

Putting Pen to Paper: Writing rules from Woodrow’s Media Lead

Watch Luke apply Orwell’s six rules to comms in 2025, and his own additions here:

Woodrow HQ’s annual Primrose Hill picnic

[8th August 2025]

Woodrow HQ’s annual tradition: the Primrose Hill picnic

See the photos from our annual London picnic, an afternoon of catching up and taking in our favourite London view.

Woodrow Sustainability Insights

[16th July 2025]

A new era for sustainability communications: Economist Sustainability Week Insights

Download the full summary report from Woodrow’s roundtable at The Economist’s Sustainability Week US.

PRWeek UK's new Transparency Report

[15th July 2025]

Woodrow receives Top 4* rating for transparency in PRWeek UK's new Transparency Report

Each agency from the PRWeek UK Top 150 has received a star rating related to disclosure of Living Wage, parental leave policies, and gender & ethnicity pay gaps.

25 UK PR firms have received the top 4* rating for transparency in PRWeek UK's new Transparency Report - while 30 received zero stars.

What we’ve been up to in June

[1st July 2025]

June wrapped: Here’s what we’ve been up to this month

Momentum. Focus. Fun. We said it in January. We're still living it in July. See updates here: our work, growth and team.

Woodrow wins a PRovoke Media SABRE Africa

[12th June 2025]

Woodrow wins a SABRE

Last night, we picked up a PRovoke Media SABRE Africa Award. Our winning campaign marked the Mount Kenya Wildlife Conservancy’s 20th anniversary - not just a milestone, but about a race against extinction.

[11th June 2025]

Woodrow Events: Rumour Has It: Trust & Reputation in the age of disinformation

Last week, Woodrow brought together leaders across comms, policy and legal for a fascinating panel on how disinformation is reshaping reputation management.

Charlie Tarr and Steph Bailey

[5th June 2025]

Ex-FleishmanHillard and Weber Shandwick leader joins Woodrow

Steph Bailey has joined Woodrow as our Global Chief Client Officer. With experience at some of our industry’s leading agencies, from FleishmanHillard to Weber Shandwick, she brings serious firepower to our leadership team.

[3rd June 2025]

Welcome Rachael McShane

As Executive Assistant to our CEO, Rachael ensures the London office runs like clockwork. We’re loving the positive energy she’s brought to the team.

Woodrow in the US Agency Business Report 2025

[7th May 2025]

US Agency Business Report 2025: ‘Up and Comers’.

Woodrow has been recognised In PRWeek’s Agency Business Report as 'one to watch' as we grow in the US. Since 2018, Woodrow has grown to a team of 30 consultants in London and six in Nairobi, with revenue of $4.53 million in 2024. Now, we’re expanding he’s across the pond to New York.

[14th April 2025]

Welcome Zain Ahmed

Zain brings agency finance experience from We Are Social and Taylor Herring (Publicis). From running our managing accounts with the SLT to streamlining systems, he’s helping drive smarter, sharper operations.

Winners at the EMEA SABRE Awards

[6th April 2025]

Woodrow wins Best Campaign at the EMEA SABRE Awards

Proud to share that Woodrow won Best Campaign (Association category) at the EMEA SABRE Awards for our work with the CLA. This was a campaign to make rural Britain unignorable — and it did. From FOIs that revealed forces tackling rural crime without torches, to polling that shifted party leaders’ priorities — and taking on Treasury figures that downplayed how inheritance tax would hit farmers — we built a media strategy that changed the conversation. 70,000 farms affected, it turns out. Not 500.

Charlie Tarr, Isabel Wood, Chris McCafferty

[12th March 2025]

Chris McCafferty joins Woodrow as Senior Partner

The former MSL UK chief has joined Woodrow to advise clients on sustainability and impact strategies, as part of his new venture, Chapter 2.

We’re bringing Chris McCafferty on board as a senior partner for sustainability and impact to advise multinational brands, corporates, institutions and growth businesses.

PRovoke Media’s Top 50 Agencies in the UK

[7th March 2025]

Woodrow named one of PRovoke Media’s Top 50 Agencies in the UK

Woodrow has been named one of PRovoke Media’s Top 50 Agencies in the UK. PRovoke Media’s lists of the Best Public Relations Agencies in EMEA is an authoritative selection of premier PR firms based on interviews conducted by editors, supplemented by market knowledge developed over decades covering the global public relations business. The Best Agencies lists are an evolution of the Agency of the Year process that PRovoke Media has undertaken for many years in all regions of the world.

Stuart Smith joins Woodrow

[24th February 2025]

Woodrow expands in US, hires former Ogilvy PR boss Stuart Smith

We’re hugely excited to announce former CEO of Edelman UK and ex-global CEO of Ogilvy has joined our New York office as Executive Board Advisor. He’ll be advising senior leadership and the boards of our U.S. clients, supporting CEO Charlie with our expansion in America, and ensuring we attract the best talent in the country.

Isabel Wood joins Woodrow

[12th November 2024]

Woodrow Appoints Isabel Wood As Managing Director

Woodrow has appointed former agency and in-house fintech leader Isabel Wood as its new managing director. Wood (pictured) joins from her recent venture as part of the founding team at fintech start-up Communion, after spending four years as chief communications officer at mortgage fintech Habito, where she led the business to Series E funding.

Red shipping cranes against a blue sky

[July 2024]

Capital Perspectives: Navigating ESG Risks in the Maritime Sector

Why are two in three investors considering dropping their maritime investments? In 2024, sustainability factors increasingly underpin financial markets’ decision-making. For shipowners and operators, maritime technology companies and other players, this can be a challenge. Woodrow’s deep strategic communications experience in the maritime sector means we can help. 

Emerging Technologies Practice With Tech Entrepreneurs

[12th June 2024]

Woodrow Launches Emerging Technologies Practice With Tech Entrepreneurs

Fast-growing strategic communications agency Woodrow has launched an emerging technologies practice, with experienced tech firm founders embedded into the firm to offer a hybrid of business and communications advice to tech entrepreneurs. The Woodrow Emerging Technologies team is made up of strategic comms professionals alongside tech founders and advisers who have worked with the likes of Nike, Puma, Universal, and MoonPay. 
 

The Third

[4th June 2024]

Mental health advocacy group for men in PR launches

An advocacy group has launched to address the mental health challenges faced by men working in the PR industry. The Third – so named because men account for roughly one-third of the comms workforce – aims to bridge the gap in mental-health awareness in the industry. The advocacy group will focus on promoting open dialogue and building a supportive network for men across a fragmented agency landscape. The initiative has been launched by Charlie Tarr, founder and chief executive of Woodrow, and Oli Bradley, managing director of Words + Pixels. 

French PR firm Taddeo partnership

[27th February 2024]

Woodrow forms partnership with French PR firm

UK comms consultancy Woodrow and Paris-based Taddeo have announced a strategic partnership to expand their work across the UK and Europe, and internationally. The partnership will enable Woodrow and Taddeo to take part in joint projects, exchange teams, and expand client bases in the UK and EMEA as well as the US. The collaboration aims to “enhance knowledge- and network-sharing” between the London and Paris consultancies while improving access to clients. 

Jim Donaldson, Charlie Tarr

[17th January 2024]

FleishmanHillard UK chief Jim Donaldson to join agency as chair

In a statement, Woodrow said Donaldson will work closely with chief executive and founder Charlie Tarr and be “central to guiding the strategic direction of the consultancy, providing decades of expertise on international expansion, talent acquisition and service innovation”. 

Charlie Tarr

[27th November 2023]

Leadership Lessons with… Charlie Tarr, Founder & CEO of Woodrow

Why communications leaders have forgotten their why, how diversity and inclusion starts with your company culture, and the advice younger professionals should adhere to. We recently spoke with Charlie Tarr, Founder and CEO of Woodrow – one of Europe’s fastest-growing communications consultancies – about his journey to impact-driven comms, and the biggest changes he’s seeing in the industry.

David Karega photography

[26 September 2023]

Woodrow Hires Ogilvy Leader to Head Africa Practice

The fast-growing strategic comms firm has appointed David Karega to lead expansion in the region, including major philanthropic clients. London-headquartered strategic communications consultancy Woodrow has appointed former Ogilvy leader David Karega to lead its practice in Africa. Karega (pictured) had been at Ogilvy Africa since 2019, latterly as deputy managing partner for PR and influence. In his time at Ogilvy, he delivered campaigns for the Electoral Commission of Ghana, Bolt, Twitter, Standard Chartered Bank and the Bill & Melinda Gates Foundation, and has also led communications work for the Mastercard Foundation and the Global Fund. 

Tractors displayed at the Africa Food Systems Forum supported by Woodrow’s corporate communications team.

[Africa]

AGRA and the Africa Food Systems Forum

Doctors in a Kenyan operating room illustrating Bupa’s healthcare market entry supported by Woodrow Africa.

[Africa]

Managing market entry for Bupa Global into Kenya

Nairobi skyscrapers reflecting Woodrow’s communications support for financial institutions like Victoria Commercial Bank.

[Africa]

Taking Victoria Commercial Bank from quiet strength to public confidence

Our work

From pandemic response to fintech, energy, and development, our work shows how African voices are leading the conversation.

Our leadership team 

Led by senior advisers with decades of experience in communications, media, and corporate strategy, Woodrow US combines global perspective with local insight.

Our team provides hands-on counsel to clients navigating complex challenges across sectors. We’re grounded in New York but shaped by state and local experience nationwide, from the Midwest to the West Coast.



Our leadership team 

Led by senior advisers with decades of experience in communications, media, and corporate strategy, Woodrow US combines global perspective with local insight.

Our team provides hands-on counsel to clients navigating complex challenges across sectors. We’re grounded in New York but shaped by state and local experience nationwide, from the Midwest to the West Coast.



New York buildings representing Woodrow’s strategic communications work across the United States.
Photojournalist capturing a Kenyan subject, showing Woodrow Africa’s work in media and cultural storytelling.
Team walking over the horizon of the desert at sunset
purple faded rocky aerial view of mountain range
faded green mountainous landscape stretching into the distance glacier