Building Digital Momentum for Fyxer AI's Series B
Fyxer AI is a fast-growing productivity company rethinking how office work gets done. As it approached a $30m Series B raise, the challenge was to secure serious business coverage in a crowded AI market and create the kind of online momentum that makes a company feel inevitable. Despite strong investor interest, the market was full of AI tools making similar claim: Fyxer needed a launch that felt fresh, human and impossible to ignore.
Impact
The campaign delivered 39 pieces of coverage across business and tech media. The founders' LinkedIn post became a breakout moment, generating over 600 likes and more than 30 organic comments from senior voices in the ecosystem. Fyxer's Series B was positioned not as another AI funding story, but as a company on a clear upward trajectory with the media attention and digital momentum to match that ambition.
Approach
We took a digital-first approach, treating the raise as a cultural moment as much as a funding announcement. We secured a top-tier exclusive with The Times, supported by amplification through Axios, Fortune, Sifted and The Information. Alongside the media strategy, we built creative online cut-through: a CEO video filmed casually from a sofa in Canary Wharf and a manifesto addressed directly to office workers; content designed to reach people, not just journalists.
