Vitesse: Establishing a Fintech Disruptor in the US Insurance Market
Vitesse is a global treasury and payments provider backed by leading investment firm KKR, having recently secured $93 million in Series C funding to fuel its US expansion. Despite their innovative approach and strong financial backing, Vitesse faced the significant challenge of rapidly establishing credibility and visibility in the highly competitive US insurance market, dominated by entrenched traditional providers with far greater name recognition and existing relationships.
Impact
The campaign positioned Vitesse as an innovative and trusted disruptor in the US market. We secured significant coverage including features on FinTech.TV at the NYSE trading floor and the InsurTech Leadership Podcast. This high-profile exposure provided sustained momentum, unlocking further opportunities for influential engagements and ongoing media visibility, giving Vitesse the credibility platform it needed to accelerate growth in a new market.
Approach
We conducted deep-dive workshops with Vitesse's leadership to define clear positioning and messaging around the company's core strengths: speed, transparency and automation. A detailed competitor audit refined the market narrative. Our targeted US launch campaign secured national financial coverage, influential InsurTech media placements and impactful broadcast appearances, quickly positioning Vitesse as an industry leader, cutting through the noise in a sector where establishing trust takes time.
