Methane Slip: Setting a New Industry Path
The maritime industry had invested billions into LNG infrastructure before realising it had a hidden problem. LNG engines were leaking methane into the atmosphere, often completely undetected. Shipowners did not have a true grasp of the scale of the issue, its climate impact or its threat to the industry's reputation. Woodrow was hired by one of the industry's most influential certification societies to tackle the problem head on, before it became a full-blown crisis.
Impact
Our work led to 50 pieces of international coverage, including an exclusive report in Reuters. The industry began putting in place a new process to monitor and act on methane emissions, with manufacturers and operators actively engaging with the initiative. It became a model for how a sector can get ahead of a reputational threat by taking genuine, measurable steps and communicating them credibly to the audiences that matter.
Approach
We helped convene a brand-new coalition of shipowners, operators and distributors, creating an action-based initiative to monitor and reduce methane slip from LNG vessels. We put together a communications and advocacy programme to set the agenda for this new initiative and build industry commitment: framing the issue not as a cause for shame but as a challenge the industry was ready to own and address through collective action.
