Rebranding the World's Fastest-Growing ESG Platform
Our team conducted a total rebrand project for the fastest-growing ESG data platform in the world. The existing brand had outgrown itself; ESG Book had evolved significantly, but its identity hadn't kept pace with its ambition or its market position. This included a collaboration with our strategy and positioning arm to develop a new brand identity, logo redesign, brand guidelines and website design that reflected both where the company was and where it was heading.
Impact
The new brand gave ESG Book a clearer platform for growth. It helped the company present itself as a serious global data business, with a sharper story for clients, investors, partners, and employees. The refreshed identity made the business easier to understand and easier to champion, supporting ESG Book as it moved from a fast-growing platform into a more
Approach
We ran a total rebrand project to sharpen the company’s positioning and bring its identity in line with its growth. Working closely with the ESG Book team, we helped define the brand’s purpose, proposition, and core messages. We translated a complex data and technology offer into clearer language that could work across investor, client, and corporate audiences. We also shaped the visual and verbal identity, including the company name, logo redesign, brand guidelines, website copy, and wider marketing materials.
