MDT: Reigniting Employee Passion for Surgery's Future
Medtronic's Surgical operating unit sits at the pinnacle of global health tech, responsible for creating the tools and technology that will define the operating room of the future. Established in 2023, the division created a powerful brand story to sharpen its focus and define its position in the market. But before launching to an external audience, the Medtronic team needed to rally support and genuine enthusiasm from the employees who put in the work each day.
Impact
Employees clearly understood the small but critical changes to their ways of working, embedding behaviours that not only established the new Surgical operating unit but simultaneously reflected Medtronic's company-wide mission. What could have been a complicated and difficult internal shift instead engaged and energised employees, while giving them the tools to ensure momentum was sustained long term: a model for how large organisations can navigate transformation without losing the people who drive it.
Approach
As a long-standing partner to Medtronic, we drew on our rich knowledge of the business to determine the best way to bring the new Surgical mission to life across a vast global organisation. Using data and insights from employee surveys, we identified the pain points and proposed a solution to meet the needs of both leadership and employees. We developed a suite of multi-audience engagement assets: an employee value proposition, toolkits and templates for managers, and an internal narrative to sharpen leaders' understanding. We also produced a two-minute video showcased at the company townhall.
