Powering Pigment's $140m US-Backed Series D
Pigment, one of Europe's fastest-growing technology companies, chose Woodrow to support its $140m Series D - majority backed by Sheryl Sandberg's fund and ICONIQ Capital. The raise was Pigment's introduction to US investors at scale and a critical step in repositioning the company from European success story to global AI leader. Getting the narrative right for a new market, without losing the credibility built at home, required careful strategic work from the start.
Impact
The Series D announcement generated global visibility. Eléonore Crespo's profile rose quickly, with multiple Bloomberg and CNBC features positioning her as a data-driven leader in AI-powered business planning. Pigment secured clear narrative control in English-speaking markets and established durable US and UK media relationships, building a sustained communications engine that continues to support awareness, investor confidence and long-term brand equity.
Approach
We built a global communications strategy combining narrative development, media relations and CEO positioning. We re-engineered Pigment's messaging for US and UK investors and media, keeping its French roots as a proof point of European tech strength while clearly signalling global ambition. For the raise itself, we led a sequenced launch securing an exclusive Bloomberg interview, with embargoed briefings at TechCrunch, Axios and The Information. In parallel, we ran an intensive CEO profile-building programme including media tours and speaking slots at Fortune events.
